Grow your real estate business with the #1 marketing AND LEAD generation authority in the field

we make TOP real estate businessES TEAMS grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help the Top Real Estate Investors and Wholesaling Teams Get Motivated Sellers Who NEED to SELL Their Property with our proven Lead Conversion Systems.

Hesel Media helps real estate investors generate motivated seller leads and turn them into wholesaling deals. We also help them close these contracts by providing great sales trainings and follow up systems.

we are a premier REAL ESTATE

marketing authority

we make your real estate business grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help You Get Your Schedule Jam-Packed with Motivated Sellers and Buyers Who NEED to SELL Their Property (and can close as little as 2 weeks)

Click Here To Start Generating More Leads

But... Hesel? Yes... We Turned Hustles Into Profitable Businesses!

Look up the definition of the word 'Hustle' on Google, then check below

Hesel brand started by the hustle. We are entrepreners and like to hustle. We hustled so hard a the beginning to help our clients generated motivated seller leads for their real estate investing business.

(v):

Hesel brand by the hustle

(v):

To have the courage, confidence, self belief, and self-determination to go out there and work it out until you find the opportunities you want in life.

Because you deserve more than just a Marketing Team.

Esteban Andrade has been featured and given shoutouts in different podcasts including real estate disruptors, real estate rookie by bigger pockets podcast and much more! He allso have appearred in publications such as Fox News, New york weekly, Thrive golbal and inman real estate

OUR EXPERIENCE

TRUSTED BY THE WORLD’S MOST INNOVATIVE REAL ESTATE FIRMS

WHAT WE DO

and we're pretty damn good at it.

Google PPC for real estate investors and wholesalers to get motivated seller leads

Google Ads (PPC)

We create revenue-driven motivated seller PPC campaigns that use Google's powerful intent based search engine. Our campaigns are built for long-term success by being able to consistently generate motivated seller leads on demand.

Get motivated seller leads from Facebook ads

Facebook Ads

We leverage this social media behemoth to create profitable campaigns that put you in front of motivated sellers so that you can capitalize on your preferred exit strategy. We regularly retarget users and turn them into easily motivated inbound conversions.

Turn your real estate investing website into a motivated seller machine by doing SEO for motivated seller lead generation

SEO

We help you build the foundation of your online presence through On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods. This allows Sellers find you on Google for years to come.

Lead Conversion

Making sure to generate leads is one thing, but converting them is a whole different story. That's why we ensure that your conversion is armored by the best campaigns and systems. we do this byeveraging Virtual Assistants, Inside Sales Agents and the most robust CRMs and Automations

Systems to generate and convert more motivated seller leads into contracts

System Automation

We make sure to create processes and systems that you'll have access to from day 1. With the first ever multi-touch sequential marketing automation platform we guarantee that your real estate investment business quickly succeeds

Hyper-Branding

We value the long-term effect that setting you as an authority in your market has on your business. We make sure to implement strategic branding and content campaigns that, along with lead generation and conversion campaigns, assure your business growth. Be prepared to make videos!

VA placement agency for real estate investors

Team Placement

We will find rockstars for your business growth. Our bread and butter is Latin American remote team members or VAs. We get A-players from Mexico, Central and South America.


Same Skills, Lower Costs. Same time zones as the US and Canada. Most of our placements are professionals, meaning they went to college or university.

Cold calling and sms marketing for real estate investors

Outbound Marketing

We are proud to have the best team to deliver the highest quality cold calling and SMS marketing. Think of a cold-calling lead with the quality of PPC (Google ads) marketing leads.

Our agents are highly trained as closers but focus on reaching out to leads, they cold call highly qualified motivated sellers and live-transfer them to our client's acquisitions team.

Sales Training

We know one of the biggest struggles our clients have is with the sales process. That's why we have created the best sales training to convert these inbound leads into deals.

We cover negotiation, deal structuring, follow-up, creative financing, and objection handling along with other crucial sales skillsets

Done For You Lead Generation

We manage everything, so you can close more deals and focus on what’s most important.

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Seller and Cash Buyer

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Done With You Elite Coaching Program

8 Week Coaching & Training — Done With You

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Coming Soon... Pay Per Seller Lead

Pay per lead. Facebook, instagram, youtube, google ppc leads

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Sellers

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

Refundable criteria

Advanced targeting for more net profit.

3 Reasons You Should Book A Call Today

Our most important metric is results. We track everything to make sure that we deliver on our promises

This is not a "sales call." It's simply a conversation to see if our system will be beneficial to you, and if we'll be a good fit for each other.


Nothing will change if YOU don't. So, to get a different results, you must do something differently. This is that something.


Our most important metric is results. We track everything to ensure we deliver for you.

This is not a "sales call." It's simply a conversation to see if our system will be beneficial for you and if we'll be a good fit for each other.


Nothing will change if YOU don't. So to get a different result, you must do something differently. This is that something.


OUR TEAM

Esteban Andrade, CEO and Founder of Hesel Media who helps real estate investors get motivated seller leads

Esteban A.

Founder and CEO

Paula M.

Chief Operating Officer

Brandon L.

Chief Of Design

Check Out Some Results From Businesses That loved HESEL MEDIA!

Client Testimonials

Viktor is a high-level real estate investor that generates motivated seller leads through Facebook and Google ads.

Viktor R.

"Using them for 2 years, We love them. Esteban is a hustler... he works hard.. he definitely pulls his weight through the business. There is a lot of people that talk, but he talks and he walks the talk, it's not bragging if you can prove it. We've gotten a tremendous ROI, it's about what you get in return and not what you pay. You should be working with them!"

Samuel Hollis

"The guy that manages this business is a true champion. Esteban is such a giving person that at the beginning he provided me with a lot of FREE value until I decided to move forward and set up my Facebook Lead Generation campaigns for my wholesaling business. I have been wholesaling for 15 years and Facebook has drastically changed the way I do business.....


Martin Munoz

"I was just looking to invest more aggressively in my business and I knew that with Facebook I could do that, what I didn't imagined is Esteban's capabilities overall made me buy 24 properties to fix and flip in just 6 months only from Facebook. Now we are dominating locally doing SEO to my website and make sure that I'm the first to appear in the Google search. This is better than any other thing that we were doing before."

Blaine Dartez

Alex Romanov

Check Out Some Of The Businesses That Have Trusted HESEL MEDIA!

Success Stories

LEARN ABOUT ONLINE MARKETING

WHO'S TALKING ABOUT US?

PODCASTS MENTIONS

BiggerPockets Rookie

BiggerPockets Real Estate Rookie Podcast episode where Esteban Andrade is mentioned by Erik Wright and how he is crushing it in Chatanooga

Episode with Jared & Cody

Real Estate Disruptors show by Steve Trang episode where Esteban Andrade and hesel media is mentioned when answering questions about how to be successful with Facebook Ads for Real Estate Investors and wholesalers by Jared and Cody

Ep. 1 with Brent Moreno

Wholesale Hackers episode where Esteban Andrade and Brent Moreno chat about successfully running online inbound marketing campaigns for real estate investors

READ OUR LATEST BLOGS

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How To Understand Your Target Audience And Grow Your Business

March 01, 20244 min read

How To Understand Your Target Audience And Grow Your Business

We all know that understanding marketing and being smart with how you apply it to your business is crucial to be successful. Moreover, smart marketing is not just about reaching as many people as possible; it's about understanding your target audience.

Understanding your target audience is of utmost importance if you want to maximize the returns on marketing investments. By going beyond surface-level demographics and looking into the needs, interests, and behaviors of sellers, investors can create tailored campaigns that resonate deeply with their audience. (Check out our post on how to perfect your marketing and survive the market crash!)

What does it mean to understand your target audience?

Understanding demographics is a great starting point for understanding your target audience, but it is not enough. To truly connect with your audience, you need to dig deeper. This means gaining insights into their unique needs, interests, aspirations, and pain points. By doing this, you can create a customer-centric approach to your marketing that sets you apart from other investors. 

The moment investors recognize that different demographics have varying motivations and preferences, they can start best targeting their marketing. An example would be how a young family may prioritize proximity to schools and parks. While a recently retired couple looking to downsize may prioritize a peaceful neighborhood with accessible amenities. 

Here are some of the benefits to understanding your target audience:

It helps investors make informed decisions, create effective marketing campaigns, and build long-term relationships: By creating personalized experiences and solutions that cater to your target audience, you'll establish yourself as a trusted advisor within the industry.

Enables investors to stay ahead of market trends and anticipate changing demands: By continuously monitoring the preferences and behaviors of your audience, you can identify emerging opportunities and adapt your strategy accordingly. 

Enhanced Customer Satisfaction: Having a deep understanding of your target audience allows you to align your products and strategies to meet their specific needs and preferences. Satisfied clients are more likely to recommend your business to others, expanding your customer base and improving your reputation.

Better resource allocation: By knowing who your ideal client is and what they value most, you can focus your marketing efforts on channels and strategies that truly resonate with them. This eliminates wasteful spending on marketing campaigns that don't reach your target audience effectively. 

Tips for Understanding Your Target Audience

Conduct Market Research

Create surveys, interview clients, and create focus groups to gather valuable data about your target audience's preferences, challenges, and desires. Continuously analyze data, online reviews, and industry trends to understand what matters most to them.

Develop Buyer Personas

Create detailed profiles of your ideal clients. Remember to include demographic information, but also pieces of their lifestyle, values, and behavior patterns. This helps you empathize with their needs and tailor marketing strategies accordingly.

Leverage Data Analytics

Tools like Google Analytics and social media analytics help you understand your audience's online behavior. Track engagement metrics, website traffic, and demographic information to better understand your target audience's online preferences.

Engage With Your Audience

 Always seek feedback and engage with current and past clients that fit your target audience ideals. Use channels like social media, forums, and community events. These interactions may provide the insights you are missing to best target your marketing.

Monitor Competitors

Keep a close eye on your competitors' marketing strategies and understand how they engage with their target audience. You should always strive to be different and stand out, but competitor analysis helps you understand what works and what doesn't in the industry.

To Sum It Up!

By knowing what potential buyers and renters want and need, investors can identify properties or developments that match those preferences. This increases the chances of successful sales and minimizes the risk of investing in properties that don’t fit what you are looking for.

Moreover, understanding your target audience allows you to create compelling content beyond ads, like personalized messaging and social media posts. 

By understanding the needs, interests, and behavior of sellers, investors can create tailored marketing campaigns, make informed investment decisions, and best foster trust. Investing into understanding your target audience is a strategic investment that comes with great returns in the long-term.

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