Grow your real estate business with the #1 marketing AND LEAD generation authority in the field

we make TOP real estate businessES TEAMS grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help the Top Real Estate Investors and Wholesaling Teams Get Motivated Sellers Who NEED to SELL Their Property with our proven Lead Conversion Systems.

Hesel Media helps real estate investors generate motivated seller leads and turn them into wholesaling deals. We also help them close these contracts by providing great sales trainings and follow up systems.

we are a premier REAL ESTATE

marketing authority

we make your real estate business grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help You Get Your Schedule Jam-Packed with Motivated Sellers and Buyers Who NEED to SELL Their Property (and can close as little as 2 weeks)

Click Here To Start Generating More Leads

But... Hesel? Yes... We Turned Hustles Into Profitable Businesses!

Look up the definition of the word 'Hustle' on Google, then check below

Hesel brand started by the hustle. We are entrepreners and like to hustle. We hustled so hard a the beginning to help our clients generated motivated seller leads for their real estate investing business.

(v):

Hesel brand by the hustle

(v):

To have the courage, confidence, self belief, and self-determination to go out there and work it out until you find the opportunities you want in life.

Because you deserve more than just a Marketing Team.

Esteban Andrade has been featured and given shoutouts in different podcasts including real estate disruptors, real estate rookie by bigger pockets podcast and much more! He allso have appearred in publications such as Fox News, New york weekly, Thrive golbal and inman real estate

OUR EXPERIENCE

TRUSTED BY THE WORLD’S MOST INNOVATIVE REAL ESTATE FIRMS

WHAT WE DO

and we're pretty damn good at it.

Google PPC for real estate investors and wholesalers to get motivated seller leads

Google Ads (PPC)

We create revenue-driven motivated seller PPC campaigns that use Google's powerful intent based search engine. Our campaigns are built for long-term success by being able to consistently generate motivated seller leads on demand.

Get motivated seller leads from Facebook ads

Facebook Ads

We leverage this social media behemoth to create profitable campaigns that put you in front of motivated sellers so that you can capitalize on your preferred exit strategy. We regularly retarget users and turn them into easily motivated inbound conversions.

Turn your real estate investing website into a motivated seller machine by doing SEO for motivated seller lead generation

SEO

We help you build the foundation of your online presence through On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods. This allows Sellers find you on Google for years to come.

Lead Conversion

Making sure to generate leads is one thing, but converting them is a whole different story. That's why we ensure that your conversion is armored by the best campaigns and systems. we do this byeveraging Virtual Assistants, Inside Sales Agents and the most robust CRMs and Automations

Systems to generate and convert more motivated seller leads into contracts

System Automation

We make sure to create processes and systems that you'll have access to from day 1. With the first ever multi-touch sequential marketing automation platform we guarantee that your real estate investment business quickly succeeds

Hyper-Branding

We value the long-term effect that setting you as an authority in your market has on your business. We make sure to implement strategic branding and content campaigns that, along with lead generation and conversion campaigns, assure your business growth. Be prepared to make videos!

VA placement agency for real estate investors

Team Placement

We will find rockstars for your business growth. Our bread and butter is Latin American remote team members or VAs. We get A-players from Mexico, Central and South America.


Same Skills, Lower Costs. Same time zones as the US and Canada. Most of our placements are professionals, meaning they went to college or university.

Cold calling and sms marketing for real estate investors

Outbound Marketing

We are proud to have the best team to deliver the highest quality cold calling and SMS marketing. Think of a cold-calling lead with the quality of PPC (Google ads) marketing leads.

Our agents are highly trained as closers but focus on reaching out to leads, they cold call highly qualified motivated sellers and live-transfer them to our client's acquisitions team.

Sales Training

We know one of the biggest struggles our clients have is with the sales process. That's why we have created the best sales training to convert these inbound leads into deals.

We cover negotiation, deal structuring, follow-up, creative financing, and objection handling along with other crucial sales skillsets

Done For You Lead Generation

We manage everything, so you can close more deals and focus on what’s most important.

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Seller and Cash Buyer

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Done With You Elite Coaching Program

8 Week Coaching & Training — Done With You

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Coming Soon... Pay Per Seller Lead

Pay per lead. Facebook, instagram, youtube, google ppc leads

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Sellers

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

Refundable criteria

Advanced targeting for more net profit.

3 Reasons You Should Book A Call Today

Our most important metric is results. We track everything to make sure that we deliver on our promises

This is not a "sales call." It's simply a conversation to see if our system will be beneficial to you, and if we'll be a good fit for each other.


Nothing will change if YOU don't. So, to get a different results, you must do something differently. This is that something.


Our most important metric is results. We track everything to ensure we deliver for you.

This is not a "sales call." It's simply a conversation to see if our system will be beneficial for you and if we'll be a good fit for each other.


Nothing will change if YOU don't. So to get a different result, you must do something differently. This is that something.


OUR TEAM

Esteban Andrade, CEO and Founder of Hesel Media who helps real estate investors get motivated seller leads

Esteban A.

Founder and CEO

Paula M.

Chief Operating Officer

Brandon L.

Chief Of Design

Check Out Some Results From Businesses That loved HESEL MEDIA!

Client Testimonials

Viktor is a high-level real estate investor that generates motivated seller leads through Facebook and Google ads.

Viktor R.

"Using them for 2 years, We love them. Esteban is a hustler... he works hard.. he definitely pulls his weight through the business. There is a lot of people that talk, but he talks and he walks the talk, it's not bragging if you can prove it. We've gotten a tremendous ROI, it's about what you get in return and not what you pay. You should be working with them!"

Samuel Hollis

"The guy that manages this business is a true champion. Esteban is such a giving person that at the beginning he provided me with a lot of FREE value until I decided to move forward and set up my Facebook Lead Generation campaigns for my wholesaling business. I have been wholesaling for 15 years and Facebook has drastically changed the way I do business.....


Martin Munoz

"I was just looking to invest more aggressively in my business and I knew that with Facebook I could do that, what I didn't imagined is Esteban's capabilities overall made me buy 24 properties to fix and flip in just 6 months only from Facebook. Now we are dominating locally doing SEO to my website and make sure that I'm the first to appear in the Google search. This is better than any other thing that we were doing before."

Blaine Dartez

Alex Romanov

Check Out Some Of The Businesses That Have Trusted HESEL MEDIA!

Success Stories

LEARN ABOUT ONLINE MARKETING

WHO'S TALKING ABOUT US?

PODCASTS MENTIONS

BiggerPockets Rookie

BiggerPockets Real Estate Rookie Podcast episode where Esteban Andrade is mentioned by Erik Wright and how he is crushing it in Chatanooga

Episode with Jared & Cody

Real Estate Disruptors show by Steve Trang episode where Esteban Andrade and hesel media is mentioned when answering questions about how to be successful with Facebook Ads for Real Estate Investors and wholesalers by Jared and Cody

Ep. 1 with Brent Moreno

Wholesale Hackers episode where Esteban Andrade and Brent Moreno chat about successfully running online inbound marketing campaigns for real estate investors

READ OUR LATEST BLOGS

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Understanding The Phases Of The Real Estate Investing Cycle

February 14, 20244 min read

Understanding The Phases Of The Real Estate Investing Cycle

Real estate investing can be confusing at times, as it requires various skill sets and pieces of knowledge to build a successful business. Part of this knowledge is the understanding of what is often called the real estate investing cycle.

The real estate market periodically goes through various phases, each with its unique characteristics and challenges. Successful investors not only recognize these phases but also know how to adapt their strategies and react to any changes. 

Let’s go over the different stages of the real estate investment cycle, and discuss why it’s so important to understand them. We’ll also discuss some tricks on how to take these phases on effectively.

Phases Of The Real Estate Investing Cycle

Expansion/Recovery Phase

This is where the real estate investment cycle begins. During this period, the market experiences amazing growth and prosperity. Some key indicators of this phase are:

  • Increasing Property Prices: Property values are on the rise, making it the perfect time for investors to purchase property while knowing that the price is almost sure to appreciate.

  • Rising Demand: There is a higher demand for real estate properties. This applies to both rental and ownership.

  • Low Vacancy Rates: High demand leads to low vacancy rates, which makes it easier for landlords to find tenants.

  • Strong Economic Growth: The overall economy of the country is thriving, which contributes to creating a great field for real estate investing.

When an investor recognizes that the market is going through this phase, they should focus on capitalizing on the good conditions. To do this, they should begin buying properties that are likely to appreciate in value over time.

Additionally, there tends to be an increase in construction activity as developers respond to the growing demand. This creates opportunities for investors to partner with developers or invest in new projects.

Peak Phase

As the real estate market continues to grow, it eventually reaches its peak. We call this the Peak Phase.  This period is characterized by the following:

  • Highest Property Prices: Property values reach their peak, which leads to record-high prices.

  • Strong Demand Persists: Demand for real estate remains high, though it begins to stabilize.

  • Overvaluation Risks: During this time properties become more and more overvalued. Investors must be cautious as this potentially leads to a market correction.

During the Peak Phase, seasoned investors may shift their strategy towards selling properties to capitalize on the high valuations. It’s key that you monitor market conditions and make changes to your strategy to mitigate risks from market corrections.

What are market corrections? This happens when there’s an abrupt decline in market prices.

Contraction/Downturn Phase

After the market is at its peak, it begins to enter the Contraction or Downturn Phase. In this stage, the market starts to cool down. Here are some signs that indicate this phase:

  • Slowing Growth: Property values either remain the same or begin to decline.

  • Reduced Demand: Demand for properties decreases, which results in higher vacancy rates.

  • Economic Headwinds: Factors like rising interest rates or a slowing economy contribute to the beginning of this phase

Selling properties at desired rates becomes more difficult during this phase. It becomes key that you manage your existing assets carefully, making sure that rentals remain occupied and generating cash flow.

Additionally, some investors may see opportunities in distressed properties or markets that have been hit harder by the contraction. This practice needs to be done carefully and by conducting thorough due diligence.

Recession Phase

This is the final phase of the real estate investment cycle. This phase can be scary to most investors. It’s characterized by the following:

  • Lowest Property Prices: Property values hit their lowest point. Due to this, it’s common to find properties are very discounted prices.

  • Low Demand: With little demand for properties, the is a surplus of available listings.

  • Foreclosure and Distressed Sales: An increase in foreclosure and distressed sales creates opportunities for investors who specialize in these markets.

During this phase, investors with disposable capital can take advantage of the buyer’s market by acquiring properties at great discounts. However, this is something that must be done carefully. The economy a this point can be unpredictable, so always make sure to have a solid plan.

Make sure to check out our tips on how to protect your business during a recession HERE

To Sum Things Up!

As investors, we can’t go by without understanding the real estate investing cycle. Every investor is bound to experience these phases at some point, so it’s best to be prepared. The ability to recognize them allows investors to adapt their strategies, maximize return, and navigate the challenges during downturns.

Remember that successful real estate investors are not only market observers but also skilled strategists who can change their strategies as the market evolves.

By fully understanding and accepting the cyclical nature of real estate investing, investors can best deal with market fluctuations and thrive.

real estate investingreal estatemarketingonline marketinglead generationinbound lead generation
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